Wednesday, May 18, 2016

Siemens Healthineers - the Karstens are winning : (

 Siemens Healthcare recently changed it's name to Siemens Healthineers. You can watch the cringe-worthy launch here. I've been to a few corporate events and lived through several rebrands, but this takes the biscuit. 

Making matters worse, Siemens' PR page has a picture of a guy who looks pretty similar to Karsten, the spoof PR/Marketing character from the excellent Aussie comedy Utopia (also titled Dreamland).

Siemens Healthcare unveiled its new name embodying the company

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