Saturday, May 14, 2016

Food: Weetabix Protein

Because the typical breakfast cereal comprises a carbohydrate scaffold that can be readily modified or added to, cereal manufacturers love it when a new diet fad comes along as they can easily tweak their product to suit. Of course, modest adaptations are partnered with exaggerated marketing claims. Take the new Weetabix Protein for example. The bold packaging design sure suggests it packs a protein punch, right? It turns out that a standard serving of the new Weetabix Protein provides a mere 3.1g of additional protein over the regular Weetabix. It's really not much to be shouting about.

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