Wednesday, November 26, 2014

Gotham vs Helvetica

Has anyone noticed how the 'Gotham' typeface is edging out 'Helvetica' in our cultural space (book covers, movie posters, etc). The typeface has much to commend it. It is clean like Helvetica but seems a little less congested i.e. there appears to be a touch more space between the characters.





I do feel terribly alone in such observations.

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