Sunday, April 06, 2014

Fonts: Is Gotham the new Helvetica?

At first, I called it the 'Inception' typeface, but really I should have called it the Obama campaign typeface, since this is probably when the font really entered into the public consciousness. It started off as a commissioned typeface for GQ magazine but these days can be found everywhere you look, particularly when it comes to movie posters. It is a beautifully simple font, and its decluttered, authoritative yet retro feel has the same vibe as my blog header typeface, but Gotham is blitzing the media like a virus, and I haven't even had a chance to put it to use!

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