Thursday, March 28, 2013

Book: Predictably Irrational by Dan Ariely

"Predictably Irrational" is an insightful primer on the subject of seemingly irrational behaviour (behavioural economics), written by a key researcher in the field in a very friendly style.

While the subject of behavioural economics is in its infancy and it's breadth of usefulness remains in question, the book easily succeeds in giving the reader an appreciation of some of the factors that drive decision making beyond cold, hard, rational calculation.By understanding some of these systematic, pyschological aspects of decision making, the book enlightens the reader to how their decisions are being informed (and sometimes manipulated). In raising this awareness Ariely hopefully makes the reader into a better, more aware decision maker (although perhaps a little more paranoid!).

I have photocopied quite a few pages of this book and will present some of the findings at a later date. 


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