Tuesday, January 22, 2013

Blog rant: the itv logo

To me, the itv channels are good for Poirot, Sherlock Holmes, and the occasional Van Damme movie. I have never expected much from this family of stations, for their glory days are arguably well behind them. All I ask for is a measure of consideration for viewers' sensitivities; instead, I get the complete opposite as my senses are knocked for six every time they display new their logo, something they can't help but do at every available opportunity:

What is this ugly thing supposed to represent. The level of curviness is horrid, the move to lower case completely unoriginal and passe. It isn't quite comic sans but it's close.

And then, just when you think it can't get any worse, they do this:

I give up.

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