Wednesday, September 12, 2012

Is the lower case tide starting to change?

For the first time in many years, I have noticed that somebody has changed their brand logo from lower case to upper case. Okay, so the "brand" is a little blog by the name of Farnham Street, but it all has to start somewhere, right.

The trend for presenting logos using a softer approach of lower casing and rounded corners has finally reached a point of saturation, such that you can now stand out from the crowd with a bit of upper case lettering.

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