Sunday, January 08, 2012

Kerrygold spreadable butter is back ... yippeee!

Things were not looking good going into 2012. Kerrygold stopped selling their pure unanimously praised spreadable butter, the perfect partner to a slice of hot Vogel toast. The Kerryold eating populous were up in arms, venting their anger at its replacement which is no more than another ten-a-penny butter vegetable oil blend.

For my part, I wrote an frustrated missive to Kerrygold HQ asking why they had done this and if the issue was related to low sales then they should darn well start selling smaller tubs of the stuff, instead of just offering large family sized tubs. They never got back to me. Could this spell the end for the pure butter spreadable?

Well, I discovered that Presidente have a spreadable but it is French and low in salt, the worst of all possible worlds. The French thing is a joke, but I do hear reports that it isn't quite up to the Kerrygold mark. I also managed to find a Marks&Spencer pure spreadable butter but it too is low salt, so expectations are low.

Nevertheless, I thought I was going to have make do.

Until that is, I went to Sainsbury's today and found this beauty on the shelves:


It's the Kerrygold spreadable and it's in a smaller size. The web-site blurb says:

"We are delighted to announce that the 100% pure Kerrygold Softer Butter is back! You will be able to find this product in selected Sainsburys stores from the middle of Jan 2012.

Initially this product will be available in the same packaging as before, but we are working on some brand new packaging, so look out for this soon (don't worry - the product is exactly the same as it always has been).

Thanks to all the people who got in touch with us - you've all helped to get this product back in stores!!

Kerrygold's Softer products combine our natural taste, with the convenience of softer butter - making your day that little bit easier, but without compromising on that pure butter taste.

Most other 'spreadables' are actually blends of butter and vegetable oil. In fact, they can contain up to 33% vegetable oil. Vegetable oil is an inexpensive ingredient by comparison to pure butter fat and the type of vegetable oil added in these products is usually not declared, with the result that consumers do not know the source or origin or the extent of industrial processing to which the product has been subjected. In stark contrast, Kerrygold Softer Butter is exactly that. It is 100% pure tasty Irish butter, made softer without the addition of vegetable oil.

How did we make our Kerrygold Softer Butter even softer?
Kerrygold Softer Butter is a 100% pure & natural dairy product, containing only one non-dairy ingredient; salt to accentuate its inherent flavour. In order to achieve enhanced spreadability, rather than compromising on the purity & naturalness of butter by adding vegetable oil, we sought a little help from Mother Nature. During the summer months the pastures on which the Kerrygold cows graze are at their most rich and lush. As a consequence, the milk they produce is most abundant in naturally softer milkfat. It is this naturally softer milkfat that is the key to the enhanced spreadabilty of "Now Even Softer" Kerrygold Softer Butter. Using a gentle cooling and crystallization process, we have increased the quantity of this softer milkfat in the butter, resulting in a velvety smooth and "Now Even Softer" Kerrygold Softer Butter."

Here is a list if stores selling the little blocks of gold. Good luck.


Alperton, Wembley, HA0 1PF
Alphington Rd, Exeter, EX2 8NH
Archer Rd, Sheffield, S8 0TD
Arnold, Nottingham, NG5 6BN
Badger Farm, Winchester, S022 4QB
Bagshot Rd, Bracknell, RG12 7SS
Bamber Bridge, Preston, PR5 6BJ
Banbury, OX16, 9XA
Barnstaple, EX31 3NH
Barnwood, Gloucester GL4 3RT
Beeston, Nottingham NG9 2LA
Bishops Stortford, CM23 3XG
Blackhall, Edinburgh, EH4 2EB
Blackheath, Rowley Regis, B65 0HG
Bramingham Park, Luton, LU3 4AB
Brentwood, CM14 4WQ
Bridgend, CF32 9ST
Broadcut, Fareham, PO16 8SU
Bromley, BR1 1TP
Burpham, Guildford, GU4 7JU
Burton on Trent, DE14 1AA
Bury St Edmunds, IP32 7EJ
Bybrook, Ashford, TN24 8YN
Calcot, Reading, RG31 7SA
Cameron Toll, Edinburgh EH16 5PB
Canley, Coventry, CV4 9BJ
Cannock, WS11 8XP
Castle Court, Bristol, BS4 3BD
Castle Vale, Birmingham, B35 6HB
Cheadle, SK8 3BB
Chesterfield, S41 0UB
Chichester, PO19 7YR
Chippenham, SN14 0BJ
Christchurch, BH23 4RY
Cobham, KT11 1HW
Colchester Ave, Cardiff, CF23 9XN
Coldhams Lane, Cambridge, CB1 3HP
Court House Grn, Coventry CV6 7NS
Craigavon, BT64 1AA
Crayford, Dartford, DA1 4HW
Crystal Peaks, Sheffield, S20 7PJ
Darlington, DL1 5JG
Darnley, Glasgow G53 7RH
Denton, Manchester, M34 3SJ
Dulwich, London, SE22 8BB
Dundee, DD4 8XD
Durham, DH1 5GD
East Mayne, Basildon SS13 1SA
Edenthorpe, Doncaster DN2 5PS
Ellesmere Port, CH65 9HN
Eltham, SE9 5DL
Emersons Grn, BS16 7AE
Enfield, EN1 1TH
Fairfield Park, Bedford, MK41 7PJ
Farlington, Portsmouth, P06 1RR
Forestside, Belfast, BT86 6FX
Fosse Park, LE19 1NT
Gloucester Quays, GL2 5SA
Godalming, GU7 1LQ
Greenwich, London, SE10 0QJ
Hadleigh Rd, Ipswich, IP2 0BX
Hankridge Farm, Taynton, TA1 2LR
Harlow, CM20 2AG
Harrogate, HG2 8QZ
Hawick, TD9 7AD
Hayes, UB3 3EX
Haywards Heath, RH16 1DG
Heaton, Newcastle Upon Tyne, NE7 7JW
Heaton Park, M9 0QS
Hedge End, S030 2UH
Hempstead Valley, ME7 3PB
Hereford, HR4 0AG
Heyford Hill, OX4 4XR
Hoddesdon, EN11 8HF
Horsham, RH12 1SQ
Hull, HU13 9NS
Kempshott, Basingstoke, RG22 4TW
Kidderminster, DY11 6XP
Kidlington, OX5 2PE
Kiln Lane, KT17 1EQ
Kings Lynn, PE30 1DS
Lancaster, LA1 1HH
Larkfield, Ayleford, ME20 7NA
Leamington, Warwick, CV34 6RH
Livingston, EH54 6RQ
Locksbottom, Orpington, BR6 8NZ
London Colney, St Albans, AL2 1AB
Longwater, Norwich, N55 0JS
Loughborough, LE11 5AS
Low Hall, London, E4 8ST
Macclesfield, SK10 1BJ
Maidenhead, SL6 8AG
Marshall Lake, Solihull, B90 4AJ
Mere Grn, Sutton Coldfield B75 5BT
Merry Hill,Brierley Hill, DY5 1QY
Merton, London, SW19 1DD
Monks Cross, York, YO32 9LG
Moortown, Leeds, LS17 5NY
Nantwich, CW5 6PH
Newbury, RG14 5AB
Newbury Park, Ilford, IG2 7SH
Newcastle U Lyme, ST5 2AF
Newport, NP20 5NJ
Nine Elms, London, SW8 2LF
North Cheam, Sutton. Sm3 9AA
North Walsham, NR28 9DS
Oldbury, B69 3DB
Paignton, TQ3 2HW
Pound Lane, Norwich, NR7 0SR
Preston, PR1 6PJ
Purley Way, Croydon, CR0 4XT
Rice Lane, Liverpool, L9 1NL
Ripley, Derbyshire, DE5 3QP
Rugby, CV22 6HU
Sale, M33 7SA
Sedlescombe Rd, St Leonard's On Sea, TN37 7SQ
Sevenoaks, TN14 5EG
Shorehead, Huddersfield, HD1 6QR
Shrewsbury, SY3 9NB
Sittingbourne, ME10 4DN
Slough Uxbridge Rd, SL1 1SU
Southend, SS1 1PL
Springfield, Chelmsford, CM2 5PA
Sprucefield, BT27 6UQ
St Albans, AL1 2QU
St Clares, Hampton, TW12 1AN
Stanway, Colchester, CO3 9AA
Stratton, Swindon, SN3 4EW
Sunderland, SR3 1PD
Swansea, SA1 8JA
Sydenham, London, SE26 4PU
Talbot Heath, Poole, BH12 4BA
Tamworth, B78 3HD
Team Valley, Gateshead, NE11 0JY
Telford, TF3 4AG
Tewkesbury Rd, Cheltenam, GL51 9RR
Thornhill, Cardiff, CF14 9BB
Torquay, TQ2 7HT
Truro, TR1 3XL
Tunbridge Wells, TN2 5QL
Upton, Wirral, CH49 6QG
Uxbridge, UB8 1QW
Wakefield-Marsh, WF1 1QQ
Wandsworth, London, SW18 4AD
Warren Heath, Ipswich, IP3 87Q
Warrington, WA1 2TN
Washington, NE38 7RU
Water Lane, Farnham GU9 9NJ
Weedon Rd, Northampton, NN5 5DG
West Belfast, BT11 9AE
West Grn, Crawley, RH10 8NF
West Hove, Hove, BN3 7GD
White Rose, Leeds, LS11 8LS
Worle, Weston Super Mare, BS22 6BL
Wrexham, LL11 2BA

2 comments:

Zahida Din said...

Hooray! The St Albans Sainsbury's store appears on the list. Time to head out, get me some fresh bread and revel in the delights of Kerrygold!

Deryck said...

This is great news for me coz I always bought the product before. I complained to Kerrygold that I couldn't get it at Asda's or Tesco's.

But now I am confused. Shopping online at Asda's, the "Spreadable with Olive Oil" product says it contains no vegetable oil, but then goes on to list ingredients & states 20% vegetable oil !!
Deryck, Muswell Hill