Kerrygold spreadable butter is back ... yippeee!
Things were not looking good going into 2012. Kerrygold stopped selling their pure unanimously praised spreadable butter, the perfect partner to a slice of hot Vogel toast. The Kerryold eating populous were up in arms, venting their anger at its replacement which is no more than another ten-a-penny butter vegetable oil blend.
For my part, I wrote an frustrated missive to Kerrygold HQ asking why they had done this and if the issue was related to low sales then they should darn well start selling smaller tubs of the stuff, instead of just offering large family sized tubs. They never got back to me. Could this spell the end for the pure butter spreadable?
Well, I discovered that Presidente have a spreadable but it is French and low in salt, the worst of all possible worlds. The French thing is a joke, but I do hear reports that it isn't quite up to the Kerrygold mark. I also managed to find a Marks&Spencer pure spreadable butter but it too is low salt, so expectations are low.
Nevertheless, I thought I was going to have make do.
Until that is, I went to Sainsbury's today and found this beauty on the shelves:
"We are delighted to announce that the 100% pure Kerrygold Softer Butter is back! You will be able to find this product in selected Sainsburys stores from the middle of Jan 2012.
Initially this product will be available in the same packaging as before, but we are working on some brand new packaging, so look out for this soon (don't worry - the product is exactly the same as it always has been).
Thanks to all the people who got in touch with us - you've all helped to get this product back in stores!!
Kerrygold's Softer products combine our natural taste, with the convenience of softer butter - making your day that little bit easier, but without compromising on that pure butter taste.
Most other 'spreadables' are actually blends of butter and vegetable oil. In fact, they can contain up to 33% vegetable oil. Vegetable oil is an inexpensive ingredient by comparison to pure butter fat and the type of vegetable oil added in these products is usually not declared, with the result that consumers do not know the source or origin or the extent of industrial processing to which the product has been subjected. In stark contrast, Kerrygold Softer Butter is exactly that. It is 100% pure tasty Irish butter, made softer without the addition of vegetable oil.
How did we make our Kerrygold Softer Butter even softer?
Kerrygold Softer Butter is a 100% pure & natural dairy product, containing only one non-dairy ingredient; salt to accentuate its inherent flavour. In order to achieve enhanced spreadability, rather than compromising on the purity & naturalness of butter by adding vegetable oil, we sought a little help from Mother Nature. During the summer months the pastures on which the Kerrygold cows graze are at their most rich and lush. As a consequence, the milk they produce is most abundant in naturally softer milkfat. It is this naturally softer milkfat that is the key to the enhanced spreadabilty of "Now Even Softer" Kerrygold Softer Butter. Using a gentle cooling and crystallization process, we have increased the quantity of this softer milkfat in the butter, resulting in a velvety smooth and "Now Even Softer" Kerrygold Softer Butter."
Here is a list if stores selling the little blocks of gold. Good luck.
| Alperton, Wembley, HA0 1PF |
| Alphington Rd, Exeter, EX2 8NH |
| Archer Rd, Sheffield, S8 0TD |
| Arnold, Nottingham, NG5 6BN |
| Badger Farm, Winchester, S022 4QB |
| Bagshot Rd, Bracknell, RG12 7SS |
| Bamber Bridge, Preston, PR5 6BJ |
| Banbury, OX16, 9XA |
| Barnstaple, EX31 3NH |
| Barnwood, Gloucester GL4 3RT |
| Beeston, Nottingham NG9 2LA |
| Bishops Stortford, CM23 3XG |
| Blackhall, Edinburgh, EH4 2EB |
| Blackheath, Rowley Regis, B65 0HG |
| Bramingham Park, Luton, LU3 4AB |
| Brentwood, CM14 4WQ |
| Bridgend, CF32 9ST |
| Broadcut, Fareham, PO16 8SU |
| Bromley, BR1 1TP |
| Burpham, Guildford, GU4 7JU |
| Burton on Trent, DE14 1AA |
| Bury St Edmunds, IP32 7EJ |
| Bybrook, Ashford, TN24 8YN |
| Calcot, Reading, RG31 7SA |
| Cameron Toll, Edinburgh EH16 5PB |
| Canley, Coventry, CV4 9BJ |
| Cannock, WS11 8XP |
| Castle Court, Bristol, BS4 3BD |
| Castle Vale, Birmingham, B35 6HB |
| Cheadle, SK8 3BB |
| Chesterfield, S41 0UB |
| Chichester, PO19 7YR |
| Chippenham, SN14 0BJ |
| Christchurch, BH23 4RY |
| Cobham, KT11 1HW |
| Colchester Ave, Cardiff, CF23 9XN |
| Coldhams Lane, Cambridge, CB1 3HP |
| Court House Grn, Coventry CV6 7NS |
| Craigavon, BT64 1AA |
| Crayford, Dartford, DA1 4HW |
| Crystal Peaks, Sheffield, S20 7PJ |
| Darlington, DL1 5JG |
| Darnley, Glasgow G53 7RH |
| Denton, Manchester, M34 3SJ |
| Dulwich, London, SE22 8BB |
| Dundee, DD4 8XD |
| Durham, DH1 5GD |
| East Mayne, Basildon SS13 1SA |
| Edenthorpe, Doncaster DN2 5PS |
| Ellesmere Port, CH65 9HN |
| Eltham, SE9 5DL |
| Emersons Grn, BS16 7AE |
| Enfield, EN1 1TH |
| Fairfield Park, Bedford, MK41 7PJ |
| Farlington, Portsmouth, P06 1RR |
| Forestside, Belfast, BT86 6FX |
| Fosse Park, LE19 1NT |
| Gloucester Quays, GL2 5SA |
| Godalming, GU7 1LQ |
| Greenwich, London, SE10 0QJ |
| Hadleigh Rd, Ipswich, IP2 0BX |
| Hankridge Farm, Taynton, TA1 2LR |
| Harlow, CM20 2AG |
| Harrogate, HG2 8QZ |
| Hawick, TD9 7AD |
| Hayes, UB3 3EX |
| Haywards Heath, RH16 1DG |
| Heaton, Newcastle Upon Tyne, NE7 7JW |
| Heaton Park, M9 0QS |
| Hedge End, S030 2UH |
| Hempstead Valley, ME7 3PB |
| Hereford, HR4 0AG |
| Heyford Hill, OX4 4XR |
| Hoddesdon, EN11 8HF |
| Horsham, RH12 1SQ |
| Hull, HU13 9NS |
| Kempshott, Basingstoke, RG22 4TW |
| Kidderminster, DY11 6XP |
| Kidlington, OX5 2PE |
| Kiln Lane, KT17 1EQ |
| Kings Lynn, PE30 1DS |
| Lancaster, LA1 1HH |
| Larkfield, Ayleford, ME20 7NA |
| Leamington, Warwick, CV34 6RH |
| Livingston, EH54 6RQ |
| Locksbottom, Orpington, BR6 8NZ |
| London Colney, St Albans, AL2 1AB |
| Longwater, Norwich, N55 0JS |
| Loughborough, LE11 5AS |
| Low Hall, London, E4 8ST |
| Macclesfield, SK10 1BJ |
| Maidenhead, SL6 8AG |
| Marshall Lake, Solihull, B90 4AJ |
| Mere Grn, Sutton Coldfield B75 5BT |
| Merry Hill,Brierley Hill, DY5 1QY |
| Merton, London, SW19 1DD |
| Monks Cross, York, YO32 9LG |
| Moortown, Leeds, LS17 5NY |
| Nantwich, CW5 6PH |
| Newbury, RG14 5AB |
| Newbury Park, Ilford, IG2 7SH |
| Newcastle U Lyme, ST5 2AF |
| Newport, NP20 5NJ |
| Nine Elms, London, SW8 2LF |
| North Cheam, Sutton. Sm3 9AA |
| North Walsham, NR28 9DS |
| Oldbury, B69 3DB |
| Paignton, TQ3 2HW |
| Pound Lane, Norwich, NR7 0SR |
| Preston, PR1 6PJ |
| Purley Way, Croydon, CR0 4XT |
| Rice Lane, Liverpool, L9 1NL |
| Ripley, Derbyshire, DE5 3QP |
| Rugby, CV22 6HU |
| Sale, M33 7SA |
| Sedlescombe Rd, St Leonard's On Sea, TN37 7SQ |
| Sevenoaks, TN14 5EG |
| Shorehead, Huddersfield, HD1 6QR |
| Shrewsbury, SY3 9NB |
| Sittingbourne, ME10 4DN |
| Slough Uxbridge Rd, SL1 1SU |
| Southend, SS1 1PL |
| Springfield, Chelmsford, CM2 5PA |
| Sprucefield, BT27 6UQ |
| St Albans, AL1 2QU |
| St Clares, Hampton, TW12 1AN |
| Stanway, Colchester, CO3 9AA |
| Stratton, Swindon, SN3 4EW |
| Sunderland, SR3 1PD |
| Swansea, SA1 8JA |
| Sydenham, London, SE26 4PU |
| Talbot Heath, Poole, BH12 4BA |
| Tamworth, B78 3HD |
| Team Valley, Gateshead, NE11 0JY |
| Telford, TF3 4AG |
| Tewkesbury Rd, Cheltenam, GL51 9RR |
| Thornhill, Cardiff, CF14 9BB |
| Torquay, TQ2 7HT |
| Truro, TR1 3XL |
| Tunbridge Wells, TN2 5QL |
| Upton, Wirral, CH49 6QG |
| Uxbridge, UB8 1QW |
| Wakefield-Marsh, WF1 1QQ |
| Wandsworth, London, SW18 4AD |
| Warren Heath, Ipswich, IP3 87Q |
| Warrington, WA1 2TN |
| Washington, NE38 7RU |
| Water Lane, Farnham GU9 9NJ |
| Weedon Rd, Northampton, NN5 5DG |
| West Belfast, BT11 9AE |
| West Grn, Crawley, RH10 8NF |
| West Hove, Hove, BN3 7GD |
| White Rose, Leeds, LS11 8LS |
| Worle, Weston Super Mare, BS22 6BL |
| Wrexham, LL11 2BA |
2 comments:
Hooray! The St Albans Sainsbury's store appears on the list. Time to head out, get me some fresh bread and revel in the delights of Kerrygold!
This is great news for me coz I always bought the product before. I complained to Kerrygold that I couldn't get it at Asda's or Tesco's.
But now I am confused. Shopping online at Asda's, the "Spreadable with Olive Oil" product says it contains no vegetable oil, but then goes on to list ingredients & states 20% vegetable oil !!
Deryck, Muswell Hill
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