Milkeshake City - danger, danger

Last night we sampled the delights of Milkshake City in Friern Barnet, London. The idea is simple and effective - you take your pick from an almost infinite list of chocolate bars or biscuits, and then watch as your selection gets blitzed up with milk and ice-cream, transforming into a delicous milkshake. I had a liquidised Snickers which was first rate, if a touch on the heavy side (though we mustn't start counting calories when partaking in such ventures!).

The business concept has launched in the teeth of the recession but it could well succeed given the desire for comfort eating in times of crisis. A key problem Milkshake City may face is dealing with very low 'barriers to entry', because if the idea has legs there is very little to stop Starbucks, etc from jumping into the fray.

5/5